Can coffee be famous? In LA, it can. Alfred has managed to create a thriving business, and not just on coffee, but on partnerships and advertisements. Their paper cups are like, coveted ad space in LA. Not to mention the fact they’ve reached influencer status on social media. Their tagline, “but first, coffee,” painted proudly over the stairway at their OG Melrose location, has invaded Instagram far beyond LA’s large city limits.
Alfred Coffee is proof that good branding goes a long way. Back in the day, it was all about the mustache. Nowadays, anything goes, but if it’s on an Alfred cup, it’s cool. And the annoying thing is, their coffee is actually good too. So you find yourself day after day taking a detour from your way to work, circling around twice for parking, waiting patiently behind bloggers and Hollywood assistants in a line just long enough to be irritating, for a coffee run that really didn’t have to be that stressful.
But it’s worth it for the Instagram Story it’ll go on, right? (Right, the answer is right).
|Address||Melrose: 8428 Melrose Pl, Los Angeles, CA|
Brentwood: 11908 San Vicente Blvd, Los Angeles, CA
Silver Lake: 3337 1/2 Sunset Blvd, Los Angeles, CA
Palisades: 15217 Palisades Village Ln, Pacific Palisades, CA
Beverly Hills: 490 N Beverly Dr, Beverly Hills, CA
Studio City: 12077 Ventura Pl, Studio City, CA
Koreatown: 3515 Wilshire Blvd, Los Angeles, CA
|Yelp||Melrose Place, Melrose2Go, Koreatown, Silver Lake, Studio City, Brentwood, Beverly Hills, Palisades|
|Hours||most of them open early (6am or 7am, some close in the afternoon, some later in the evenings)|
|Price||$ – you should know what to expect at this point, you’re paying for the brand name|
|Aesthetic||cool kid artsy, very Instagram-friendly, very well-curated, just look at their Instagram feed|
Go here for: coffee to go, a casual meeting, a midday break (it’s always fun to escape from work for a bit)
Order this: CBD Matcha drink, Nitro Cold Brew, Oat Milk Matcha, the Pink Drink (you know you want it for the gram), a miso kouign amann (yeah, you read that right), if you’re feeling yourself, maybe one of their famous $10 drinks??
Amount of time to spend: if it’s during rush hour, get in and out as fast as humanly possible. But if for some reason it isn’t crazy, it’s a nice environment to spend an hour or two.
When to come: early in the morning when they just open, or during off hours (late afternoon on a weekday, mornings on weekends)
Other things to note: