// PARIS // 10E // 

du pain et des idées

the escargot of your pretty carb dreams

Pretty much all Parisian boulangeries are insanely cute, and most taste pretty damn good, but some do rise to the top. Case in point: Du Pain et des Idées. The bakery has, since its establishment in the early 2000s, captured the adoration of Instagrammers around the world. Occupying a picturesque corner of the 10e arrondissement, the historic storefront maintains the charm of the 1875 building.

Inside, the bakery also stays true to the traditional craft, with their signature collection of breads and pastries. On the bread end of the spectrum: pain des amis, their trademarked specialty that uses sourdough. On the pastry side, the spiraly escargot and layered vienoisserie that lives up to the high standards of the celebrated owner Christophe Vasseur. There’s a reason people flock to this bakery in a city full of bakeries, it’s practically a religious experience of pastry lovers. One bite and you’ll be converted too.

the details

Address34 Rue Yves Toudic, 75010 Paris
Hours06:45-19:30 weekdays only (closed weekends)
Price$$ – a little more than the average bakery in the city, but not crazy
Aestheticclassic Parisian charm

good to know

Go here for: a pilgrimage to experience some of the most celebrated French pastries in the world

Order this: can’t go wrong with anything

Amount of time to spend: ~10 minutes for a quick stop by, they do have some tables outside if you want to eat there

When to come: any time, it’s usually a quick stop

Getting here: the closest metro station is Jacques Bonsergent (ligne 5) just a block away, but also fairly close to République (3, 5, 8, 9, 11) and Château d’Eau (4).

Other things to note: 

  • Vasseur also has bakeries in Tokyo, Rituel, which, in classic Tokyo fashion, is situated in popular depachikas around the city.
  • Note that, because we’re talking about France, the bakery is closed for most of August, and during the winter holidays.

Last visited: May 2019

Last updated: July 2020

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