just look all of the beautiful breads

Flavorfield is my favorite bakery chain in Taiwan. Not sure why, tbh. There are a lot of great bakeries in Taiwan, many of which sell similar breads. But Flavorfield will always have a special place in my heart. Flavorfield specializes in “European” style breads, where they take breads and pastries that look vaguely European, throw tradition out the window and add in Taiwanese and Japanese sensibilities to create dozens of different kinds of personal-sized breads, ready to be piled up onto a tray. In fact, this “European-style” Taiwanese bakery may be better described as distinctly Taiwanese breads with some European inspiration.

When it comes to variety, Flavorfield never disappoints. Whether you’re craving sweet or savory, breads or viennoiserie, European or Asian or some kind of fusion, there is plenty to choose from. On the sweet side there’s cream-filled pastry cornettes, red bean and custard filled tea flavored breads, pudding tarts and various flavored melon pan. On the savory side there’s curry donuts, mentaiko mini baguettes, bacon and cheese fougasse-style breads, creamy chicken filled boules. And of course everything from fluffy milk bread toast to loaves of crusty French breads for more neutral bread needs. What they don’t have is cakes (which many of their competitors also do). But you won’t miss them with the sheer variety of breads available to distract your most indecisive self.

In terms of format, it’s pretty much the same as any Asian bakery. All of the many many kinds of breads are on display for you to serve yourself. Grab tongs and a tray and load up on everything that looks good. There is a constant flow of newly baked breads restocking throughout the day, and the delicious smells wafting from the strategically open kitchen. The cashier will ring you up, wrap each bread in its own baggy, and advise on storage. If you’re buying any of the larger breads, they can also cut it up for you for easy snacking. 

the details

AddressTaipei Fuxing SOGO: No. 300, Section 3, Zhongxiao E Rd, Da’an District, Taipei City
Taipei Tianmu SOGO: No. 75, Section 6, Zhongshan North Road, Shilin District, Taipei City
Taipei Banqiao: New Taipei City, Banqiao District, Xinzhan Road, No. 28, B1
Taichung: Taichung City, Xitun District, Section 3, Taiwan Blvd, 251, B2
Kaohsiung: Kaohsiung City, Zuoying District, Bo’ai 2nd Road, 767B, B1 
Hours09:00 – 21:30 Sunday – Thursday, 22:00 on Friday and Saturdays
Price$$ – most breads range from ~30-80 NT (~$1-3)
Aestheticbread (it’s all you see, and all you need)

good to know

Go here for: stocking up on breads as one does

Order this: mentaiko french bread, salty flavors butter french bread, crisp curry bread, chocolate flute, sweet cream french bread

Amount of time to spend: probably like 10-15 minutes max, it’s self-serve and the cashier lines move fast

When to come: any time in the morning or afternoon, they are usually pretty good about keeping the inventory abundant throughout the day, but it does dwindle by evening

Getting here: 

  • Taipei (Fuxing): the bakery is located in B3 of SOGO Fuxing, use the blue or brown line to Zhongxiao Fuxing, exit 2 drops you off right between B2 and B3, so just take the escalator down (no need to go outside).
  • Taipei (Tianmu): this one is also located in the SOGO, which is best accessed by the red line (Zhishan station, exit 2).
  • Taipei (Banqiao): this is located in Mega City (B1), best accessed via the Banqiao Station on the blue line, or the new circle line.
  • Kaohsiung: this location is in Hanshin Arena (B1), take the red line to Kaohsiung Arena Station, use exit 5.
  • Taichung: this is in B2 of Top City (also a department store), there is parking in the department store.


Other things to note: 

  • Everything is labeled in Chinese and English, but the ingredients are only in Chinese, so if you have any allergies or dietary restrictions, it’s best to double check, since some of the translations are not particularly descriptive (ie: “salad” usually means mayonnaise and therefore by default not vegan).
  • Many of the filled breads will also have a “display” version that is cut open so you can know what’s inside.
  • If you get any of the large breads or loaves, you can ask for them to cut it up for you before bagging up (ie: cut into 4 pieces, etc).

Last visited: September 2021

Last updated: December 2021

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