One Day is a magazine. One Day is a shop. One Day is a lifestyle, a subculture, a state of mind that sells so well to city folk craving a simple life where less is more, where home is a canvas for captured moments. One Day sells the aspiration of a simplified, slowed down routine with minimalist yet quirky lifestyle goods. Think canvas bags and with sarcastic messages, linen goods, cutesy ink prints and stickers, lots of linen and denim. From clothing to stationary to kitchenware, the focus is on the little things. To further draw you into the lifestyle, the shop also sells coffee, tea and boba.
The brand captures the spirit of everyday Taiwan, profiling creative individuals in a monthly print magazine and blog. They keep a calendar of daily events across the country, curated activities and experiences for those subscribing to the One Day culture.