If there are two rules for basic city dwelling creatives to live by one is to compose your photos using the rule of thirds, and the other is to always locate the nearest aesthetic restaurant for brunching. Rule of Thirds accomplishes the second role beautifully. It is an almost annoyingly pretty restaurant. It’s spacious with outdoor seating that doesn’t feel like an afterthought or a compromise. It has a little sake shop and club adjacent. The menu is Japanese inspired but not precious about it, and pretty tightly curated, making it widely appealing to the people here for the food as much as those here for the vibes. The drink menu is creative and fun, drawing from Japanese flavors and liquors for cocktails (for day and night drinking) as well as a generous list of sake, shochu, wine and beer.

Rule of Thirds is an easy go-to spot for locals and visitors. In some ways it feels like how California would approach brunch, which for some reason on this coast feels novel enough for the hype. But cute branding aside, the food and drinks are pretty good across the board, the atmosphere impeccable. So long as you’re willing to participate in the basic yuppie Brooklyn scene, it is a solid choice to please a wide group (and a rare one that can accommodate large groups without feeling too claustrophobic).