The competitive landscape for ice dessert shops in Taiwan is pretty much always oversaturated. It’s not easy being the new kid on the block, and it’s even harder to stick around and build a loyal consumer base. Many newer establishments lean on Instagrammable aesthetics to attract customers. Woo Hoo Ice Spoonful (questionable name aside) has managed to do so without overly branded interiors or over the top presentation. Simple, traditional presentation, quality ingredients, and a comfortable, climate controlled space to enjoy it is their recipe for success.

There’s a consistent stream of local customers, even on a weekday, but the low key location means it is never too crowded to feel hurried. The menu has all the classic flavors you’d expect in a Taiwanese dessert shop: grass jelly, taro, sesame, douhua, red bean, black sugar, boba. They have hot and cold options that fluctuate seasonally, always Q and never too sweet. It’s no wonder that locals love it as much as a traditional street side ice shop (perhaps even more on a particularly hot and humid day).

Update: As of 2021, WOO HOO Ice Shop is permanently closed.