Thank you, Santa Cruz, for gifting us with this gem of a coffee roaster coffee shop. For the uninitiated, Verve may seem like just another third wave coffee snob gathering place, yet another hipster addition to the ever-growing coffee landscape in California. And that’s not wrong…but Verve is so much more. With a “farm level to street level” philosophy, Verve is committed to being the bridge between consumers and farmers and every hand that touches the coffee in between, a direct trade practice that goes above and beyond fair trade. Whether you’re on their website on in the stores, this is a highly visible part of their business (no seriously they even have a pretty coffee table magazine called Farm Level).
Since opening in 2007, Verve has expanded far beyond its origins in Santa Cruz, all over California and even to Japan). Each of the cafe locations is beautifully designed in a way that invites visitors to enjoy their cup of coffee and hang around for a bit. And most of the time, people do just that. It seems no matter what time of day and what day of the week, the “street level” cafes are filled with coffee drinkers and coffee shop lurkers.
Address | SF: 2101 Market St, San Francisco LA (WeHo): 8925 Melrose Ave, West Hollywood LA (West 3rd): 8051 W 3rd St, Los Angeles LA (DTLA Spring Street): 833 S Spring St, Los Angeles LA (DTLA Arts District): 500 Mateo St #102, Los Angeles Tokyo: Roppongi, Shinjuku, Kamakura All locations listed here |
Website | https://www.vervecoffee.com/ |
@vervecoffee | |
Hours | vary by location but generally open at 7 or 8am and close at 5 or 6pm |
Price | $$ – pretty much as expected, $4-6 for drinks |
Aesthetic | $$ – pretty much as expected, $4-6 for drinks |
Go here for: morning coffee, afternoon coffee, coffee beans, etc etc etc
Order this: their flash brew (aka nitro cold brew), it’s addicting
Amount of time to spend: great for grabbing to go, or for sitting and working for a bit (it’s a popular place for laptoppers)
When to come: anytime, but earlier in the day if you want pastries, generally there’s fewer people after 4ish.
Parking:
Other things to note:
Last visited: November 2023
Last updated: January 2024