When The Broad opened back in 2015, you’d think this was the world’s biggest sneaker drop. The lines put Supreme to shame, wrapping around the (large) building and then some, as people flocked to DTLA, which, back then, was a strange thing to do in general. In many ways, The Broad was a part of a wave of cultural investments in downtown that brought forth a new sense of energy to the otherwise sleepy weekends in the neighborhood. Sure, the Walt Disney Concert Hall next door has been there for ages, but a free modern and contemporary art museum with highly Instagram-able works that were poised to be the next LACMA street lights obligatory backdrop? Sign the whole city and its suburbs up.

Over the years, while the hype has calmed down, The Broad continues to be a hotspot on the weekends. The building itself, with its stark white “veil” exterior over the “vault” construction within, has become a highly recognized location in this decentralized city. The Broad name is no stranger in this city, they have contributed to many cultural and educational organizations in LA, with reports of $1 billion pledged to LA art institutions. This museum aims to make contemporary art accessible to a wide audience, with a collection of over 2000 works from 1950s onwards which they rotate regularly (and often lend to other museums and galleries around the world).