// NEW YORK CITY // EAST WILLIAMSBURG //
a wonderfully curated shop full of taiwanese goods
In Taiwan, there is a genre of shop that is called “ga ma diam” (柑仔店) which is, essentially, a general store or bodega type of situation. It carries a sense of nostalgia, simpler times before 7-Elevens took over society, a mom and pop establishment where children ran free and there was a sense of personal place within safe walls filled with household provisions, treats and toys.
Yun Hai is bringing the tradition of ga ma diam to Brooklyn, and introducing to a generation of food lovers the best of Taiwanese goods. The name “Yun Hai” means “sea of clouds,” which refers to a phenomenon that occurs in the mountains of Central Taiwan where clouds settle lower than the mountain peaks and cover the land in a blanket of mist, creating an ideal climate for the cultivation of Gao Shan Cha, or high mountain tea. The brand started as an online only retailer importing high quality pantry staples from Taiwanese farmers and artisans, and quickly grew to become a sort of cultural ambassador for Taiwan. In 2022, they opened a quaint brick and mortar shop in East Williamsburg, just around the corner from Win Son Bakery.
The shop is stocked with a curated selection of Taiwanese goods, its simple wooden shelves displaying an array of products from oolong tea to dried fruit to soy paste to the iconic Tatung electric steamers. For Taiwanese consumers, it is a hit of nostalgia in a new context, and for everyone else, a wonderful invitation to explore an unfamiliar culture, with helpful staff to guide the way.
Address | 34 Montrose Ave, Brooklyn |
Website | http://www.yunhai.shop/ |
Yelp | https://www.yelp.com/biz/yun-hai-shop-brooklyn-3 |
@yunhaishop | |
Hours | 1pm – 7pm Wednesday – Friday, 10am – 7pm weekends, closed Monday and Tuesday |
Price | $$ – shoppy shop prices; prices reflect the quality of the products |
Aesthetic | simple, minimalist, nostalgic, warm |
Go here for: stocking up on Taiwanese cooking essentials, buying a unique gift (that includes gifts for yourself)
Buy this: soy paste, empress hot sauce, black sesame oil – quintessential flavors for Taiwanese cooking
Amount of time to spend: 15-20 minutes, it’s a small shop but there’s a lot to look at
When to come: any time, but weekends tend to be more busy
Getting here: just a block and change from the Montrose L station.
Other things to note:
Last visited: December 2022
Last updated: May 2023