feeling scandi

Smør is the kind of place that looks cute and inviting even without any particularly flashy curb appeal. The vibe is a classic clean Scandinavian design, simple wood furnishing and neutral industrial accents, bright poppy graphics. It’s small and cozy, but doesn’t feel too cramped with a full wall of windows and high ceilings. The food comes out on muted colorful plates that pop against the light wood tables. And the food itself is bright and colorful, and garnished in a way that dares you to call it upgraded Ikea food (even if you mean it in a good way).

Founded in 2019 by two Danes living in the city, Smør specializes simple, comfort Scandinavian food. You have the namesake smørrebrøds, bowls, sandwiches, and well composed plates for dinner. Shareable sides and a surprisingly comprehensive drinks menu that ranges from coffee and lemonade to natural wines and local and imported beers and even cocktails and spritzes. They recently opened a bakery and nordic general store next door that has pastries, breads, sandwiches and coffee. Smør is the perfect casual meal, solo or for a small group, something that doesn’t feel like an ordeal like so many places in the city do, but still a memorable and delicious dining experience.

the details

Address441 E 12th St, New York
Hours11am – 10pm Tuesday – Thursday, 10am – 11pm Friday – Saturday, 10am -10pm Sunday, closed Monday
Price$$ – most things are under $20
Aestheticscandinavian, minimalist, bright

good to know

Go here for: a quick lunch, a cute brunch

Order this: any of the smørrebrøds, pancakes, swedish meatballs for dinner

Amount of time to spend: probably no more than an hour, it’s a pretty small space so not great for longer meals

When to come: weekdays are definitely more chill

Getting here: a few minutes walk from the L train at 1st Ave

Other things to note: 

  • They take reservations on Resy – it’s tiny and can get busy on weekends, particularly for brunch hours.
  • They do happy hour everyday from 4-6 with $10 cocktails and wine starting at $8.

Last visited: February 2022

Last updated: April 2022

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