// NEW YORK CITY // MIDTOWN //

nonono

it’s a yes yes yes for me

nonono is a Japanese yakitori and ramen restaurant just far enough from the Ktown chaos to be tolerable, at least for Midtown standards. The restaurant is remarkably spacious, two levels with a sleek bar and open kitchen in a simple and contemporary design. It’s been around for long enough to garner plenty of Yelp reviews and earn the status as a reliable, always busy but not too scene-y, and consistently delicious.

The restaurant stays true to Japanese culinary tradition, using fresh ingredients daily in a sustainable way, with chicken meat going to the skewers and bones going into the ramen broth. The yakitori menu features an array of skewers, from juicy chicken thigh to chicken liver to chicken cartilage, beef tongue to eggplant with miso. Each one is cooked to perfection, tender and flavorful without being over seasoned. The ramen options are all made with chicken broth, from the milky rich shio paitan to the decadent sesame and chili laden tantan to the more light shoyu broth noodles, all guaranteed to warm you from the inside out. And as if they couldn’t get away with those choices alone, they round out the menu with a bunch of sides that are actually worth ordering, American sushi rolls, Japanese pasta dishes, and a drink menu with signature cocktails and an extensive selection of sake, shochu, and Japanese beers.

In short, nonono is the correct choice for most Midtown eating needs on short notice. The wait even without reservations usually isn’t too bad, the service is fast, and you’re guaranteed to leave full and satisfied.

the details

Address118 Madison Ave, New York
Websitehttps://www.nonononyc.com/
Yelphttps://www.yelp.com/biz/nonono-new-york-6
Instagram@nonono_nyc
Hours11am – 3pm, 5-10pm weekdays, 12-3pm, 5-11pm weekends
Price$$ – skewers are $3-8, ramen and mains are $15-25
Aestheticmodern, contemporary, industrial

good to know

Go here for: lunch or dinner when you don’t want to deal with the chaos of ktown, or whenever you’re in the area and want a chance at a good meal without having made reservations

Order this: for skewers you can’t go wrong with the chicken thigh and the short rib with onion, but the yuzukosho nori chicken thigh is not to be missed, the shio paitan ramen is super rich and savory, also get some sides for sharing

Amount of time to spend: an hour or so, during peak dinner times there may be a wait but it usually isn’t too bad

When to come: brunch is nice because they have a special $29 that includes 3 skewers, ramen and a soft drink (that can be upgraded to a cocktail), or if you’re here for dinner come on the early side

Getting here: it’s about the same distance from the 28th St and 33rd St stations for the 6 train, and also a short walk from the 28th St NQRW

Other things to note: 

  • They take reservations via Resy, but it usually isn’t too long of a wait for walk ins unless you have a big group.
  • They do happy hour every day 5-7pm.

Last visited: September 2022

Last updated: October 2022

while you're here

WANDERLOGUE COPYRIGHT 2023